Pingpong Tournament Photoshoot

Overview

Pingpong has always been part of life at Frontline and 3 of us decided to set up a casual doubles tournament for anyone in the office to enjoy. I offered to lead the internal marketing and decided to go big. 

I came up with the idea for a photoshoot and convinced one of our writers in marketing to do the photography (ryanestes.com). After figuring out who our coworker models would be, I wrote up an overview of the style they should wear. On the day of the shoot, I worked with our photographer on the different scenes and styles to capture, as well as jumped in to help model.

I used the photos to create posters and digital signs that were displayed all over the office. The photoshoot and marketing turned out better than I could have hoped for and we had a massive turnout for the tournament.

An additional benefit of the photoshoot was being able to successfully pitch marketing leadership for more photography equipment to use for other photoshoots.

Role:

Art Direction and Design 

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About Me

I'm a multi-disciplinary designer with a passion for making brands come to life. I have over 10 years of design, creative direction, and marketing experience in both agency and in-house settings.

Contact

popejn@gmail.com
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┬ę 2019 Jon Pope. All rights reserved.