Redesign a 15-year-old tech company's visual brand. Frontline had evolved and had multiple product brands from acquisitions (10 companies in 2 years). We needed a visual brand that stood out from the competition, resonated with our customers, and united all of our product brands under one brand.
The other challenge was competing with an agency that wanted to do the work. Our inhouse team won the project and did an extensive rebrand which included renaming our company, logo, colors, product names, messaging, tone, and all visuals.
My role was to design all the key elements, help pitch the system to key stake holders, direct the design of on going collateral, and curate all additional "swag" elements of the brand launch.
Within a year of launching the new brand Frontline was purchased for over $1 Billion and became the first "Unicorn" company in Pennsylvania.
Lead Designer and Art Director
Dyke Habegger | Creative Director
Hannah Stanley | Designer
Geoff Lynman | Designer